Debiuty Studenckie

A paper from a course or a research circle can become a real publication, with an ISBN and open access. The bar is lower than you think.

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New Trends in Business Management, 2026

What Debiuty Studenckie is

Debiuty Studenckie is a series published by the Wrocław University of Economics and Business Press, which has been operating since 1955 and puts out more than 100 titles a year. The series is addressed directly to student research circles: a place where a paper, article or chapter written in a circle can become a real publication.

Year I or II is enough
The authors are first- and second-year students. You don't need to wait for your master's thesis or have a research track record. A text worth showing is enough.
CC BY-SA 4.0, no hidden barriers
Every publication is released in open access under a Creative Commons licence. You can freely share it, cite it, and build on it.
Made for research circles
The series is addressed directly to student research circles: a natural place to turn a circle's project into a real publication with an ISBN.

See your name in the series

This is how a bibliography entry looks when someone cites a text from Debiuty. It starts with a real chapter from the volume. Type your own name and title.

Your entry in a bibliography

Dorosh, D. (2026). The Role of Branding in the Success of Startups - Case of Airbnb. Debiuty Studenckie. Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu.

This is how anyone citing your text will list you. Change the fields above to see your own name in the series.

The path to publication

This is the road from a course paper to a publication, in short. The UEW Press sets the current submission rules and deadlines.

  1. You have a text

    The starting point is a paper, article, or chapter written for a course or in a research circle.

  2. You refine it with a mentor

    Together with your academic supervisor or instructor, you sharpen the thesis, structure, and writing of the text.

  3. You submit it to the series

    The finished text is submitted to the UEW Press as an entry for the Debiuty Studenckie series.

  4. It goes through review

    The text is assessed on its content and form before moving further into the publishing process.

  5. Layout and an ISBN

    After a positive review, the text goes through editorial layout and is assigned an ISBN.

  6. Publication in open access

    The finished publication is released in open access under CC BY-SA 4.0, available to everyone free of charge.

Published volumes

Volumes in the Debiuty Studenckie series. Select a cover to see the contents of that volume, then read it page by page.

Select a publication spine to see its details below.

2026 · 10 chapters

New Trends in Business Management

Culture, Strategy, Engagement

Edited by: Joanna Radomska, Anna Witek-Crabb

ISBN 978-83-68699-35-7 · DOI 10.15611/2026.35.7 · CC BY-SA 4.0

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Contents of this volume

  1. The Role of Branding in the Success of Startups - Case of Airbnb

    Dorosh, D.

    pp. 5-16 · DOI 10.15611/2026.35.7.01

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  2. Strategy Implementation Challenges: The Strategy-as-Practice Perspective

    Kulig, K.

    pp. 17-28 · DOI 10.15611/2026.35.7.02

    Google Scholar

  3. Gamification as an Element of Building Employee Engagement in the Onboarding Process

    Lasota, W.

    pp. 29-40 · DOI 10.15611/2026.35.7.03

    Google Scholar

  4. The Impact of Organisational Culture on Job Satisfaction

    Narajewska, M.

    pp. 41-51 · DOI 10.15611/2026.35.7.04

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  5. Intergenerational Drivers of Consumption Behaviour: A Socio-Economic Analysis in Emerging Markets

    Nyatanga, L. T.

    pp. 52-64 · DOI 10.15611/2026.35.7.05

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  6. Motivation and Engagement in a Student Non-Profit Organisation Based on Independent Students' Association (Niezależne Zrzeszenie Studentów)

    Sikora, K.

    pp. 65-74 · DOI 10.15611/2026.35.7.06

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  7. Crafting a Successful Marketing Strategy in the Video Game Industry

    Sioła, W.

    pp. 75-86 · DOI 10.15611/2026.35.7.07

    Google Scholar

  8. Managing Cultural Differences in International Organisations

    Skalska, W.

    pp. 87-102 · DOI 10.15611/2026.35.7.08

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  9. The Role of Agile Project Management in a Pandemic Business Environment

    Wilk, W.

    pp. 103-115 · DOI 10.15611/2026.35.7.09

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  10. Modern ISO Audit in a Medium-Sized Automotive Enterprise

    Zapotoczny, M.

    pp. 116-128 · DOI 10.15611/2026.35.7.10

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Series publisher

Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu

Debiuty Studenckie is published by the Publishing House of Wroclaw University of Economics and Business. Confirm submission rules, deadlines and editorial requirements directly with the publisher. The Students' Union receives each volume and hosts it here in open access.

Publisher's website